
AppareL Design:CONCEPT
Outdoor Activewear & OuterweaR,2020-2021
A concept collection of mens' and womens' outerwear, core, and activewear designed for Fall 2021 (designs in process). Project created in Adobe Illustrator & Adobe InDesign.
Outdoor Design Philosophy:
We live in a time where people are always connected, yet disconnected. The zeitgeist of this generation is a desire for all of the conveniences that modern technology can bring yet we crave a return to nature. There is an order in the chaos so naturally we seek to find the balance between two worlds. This generation seeks a life where we can seamlessly transition from cityscapes to mountainsides, from sidewalks to backwood trails, from highways to waterways, and be back again in the city on Monday.
We find ourselves fighting to push the boundaries of creativity, between our own ideas and what the world tells us to believe, while simultaneously seeking shelter from the harsh duality of the draw towards the abundant life of the city and a silent whisper in our souls calling us to the countryside.
We seek quality over quantity, connection, customization, and creativity. But most of all this generation seeks for boundless opportunities to experience all that life has to offer, from the hustle and bustle of a career in the city to the fresh air and adventure that lies just beyond the hills, to follow the open road wherever it takes us, to feel the blood rush through our veins, to know we are alive.
Together, we can give this generation the life that they so dream of - with seamlessly integrated technology in beautifully crafted designs enhanced with intuitive detailing so no matter where they go, they don’t have to worry about what to wear, they can focus on the experience.
About This Collection:
This collection is comprised of a growing portfolio of designs for the outdoor enthusiast - from activewear to outerwear, to casual out-door and workwear-inspired pieces for men and women.
Project Gallery
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