This branding package was created as a palette and color story for Tirza's personal website. The colors and images were chosen as a way to interface between the two brands that she runs- Luman and Embodied Living, and the themes incorporate a little bit of both. With a focus on emphasizing her wisdom and professionalism and high energy appeal, the color palette showcases the positive attributes that she carries with her in all her endeavors.

My interpretation of the color/branding story:
Images and shapes were chosen to convey a sense of flow and wonder, of speeding up and slowing down, of technology and modernity blended with the simplicity of nature and humankind, of growth and rest, an awareness of the vastness of the universe and humanity, but also the importance of one person (the viewer) in the midst of it all, visually communicating that we are a universe within a universe, the micro within the macro. The beauty of the simple and the manmade. Of connecting with the nature within one's self to grow and strengthen and change.

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