Brand Design: Embodied LEADERSHIP Branding, 2017

Embodied Leadership/Embodied Living began in 2017 as a personal development brand for the modern woman looking for personal and career growth. With artwork inspired by nature and modern spirituality, Embodied Living helps raise up the next generation of leaders through a variety of courses that build on healthy habit building, positivity, and confidence.

"At Embodied Leadership, we bridge the gap between who you want to be and how to get there. We do it in a way that's manageable, empowering, step-by-step. Those little steps lead to a significant change in your life, and luckily for all of us - the planet. Aligning with the power of the yearly wheel, the four seasons, we traverse a journey of spiraling refinement."- Tirza Hollenhorst

In my contract work with Embodied Leadership, I designed the overall brand package, logos, color stories, typeface/font pairings, styling, and initial creative direction for the website. This was the first round of designs completed in 2017. The below images in the project gallery show the design work throughout the process, early color palette options, and web concept designs.

The 2019-2020 updated branding is in the process of going live and can be viewed in the next project.