Brand Design: Embodied LEADERSHIP Updated Branding, 2019-2020

Embodied Leadership began in 2017 as Embodied Living, a personal development brand for the modern woman looking for personal and career growth. With artwork inspired by nature and modern spirituality, Embodied Leadershion helps raise up the next generation of leaders through a variety of courses that build on healthy habit building, positivity, and confidence.

As Embodied Leadership grew, the brand shifted naturally as they developed their content and grew the brand, learning more about their customer. In 2019,the team decided it was time for a rebranding as they planned the relaunch of their new program. Having worked with them before, it only felt natural that they would reach out to me again for a brand update. 

This time we focused on offering a broad color palette with key colors and shades and tones to offer a full palette for graphic design, with nuanced shades for more control and detailed professional visuals, maintaining the strong foundation of leadership growth and self-empowerment that they had always offered.

A clean and clear style guide was created for their purposes in order to maintain a consistent brand visual with the new update. This style guide was passed to a web designer who then interpreted it successfully following the guide just in time for the launch of their new course offerings.